Client: Blue Ridge Vineyard & Winery
Saylorsburg, PA [ www.blueridgeestatewinery.com ] _Assignment: To create a label that could be used for special occasions on any bottle or wine type. The label needed to have a "fun" look without losing the classic image of the varietal labels (shown at right).
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"As a winery owner, we all know it takes years of dedicated single purpose focus, more money than you ever imagined investing in your dream. It was pure luck my wife Tiffany and I met Chris Witte with Classic Impressions and her graphic designer Erin Kelly, at the Eastern Winery Expo 2013. At the end of all our years of work, the final product – great wine and an outstanding label – stand as a true testament of all our efforts. I'm an expert in wine making and Chris and her company are the experts in representing my wine. Chris helped create and print a label that is water proof, and perfectly represents the essence of Blue Ridge Winery. Once we had our brand well known, Chris kicked it to a whole new level producing our special life occasion labels. People now buy Blue Ridge “Happy Birthday” bottles, “Congratulations” bottles, and “Be Mine Valentine” bottles. It really is awesome that our guests buy Blue Ridge Wine for the great wine and also for the great unique gift labels. People call the winery all the time asking if we we still have the “Happy Birthday” labels available. People give bottles of wine with a card as a birthday gift all the time. We just made it easier where the bottle says it all. Chris and her team at Classic Impressions will make your label stand out and add value to your winery." – RANDY DETRICK, Owner & Wine Maker
Check out these exciting new Blue Ridge "Theme" labels!
PRINTING NOTES: When printing the
Blue Ridge wine labels, we used a Bright Silver Metalized BOPP with a permanent adhesive. Bright Silver Metalized BOPP label material gives us the opportunity to print eye-catching metallic effects. We can designate the areas on the label where we want metallic effects or a solid color or a gradation effect. With the Silver base stock, we can create metallic gold, silver and any color as a metallic without the cost of Hot Stamp plates and the extra running cost of Hot Stamping foil onto the label. Another advantage is that this material is a film stock and not a paper. It works great in an ice bucket and maintains the label integrity beautifully!” DESIGN NOTES: Using the TREE image
in the Blue Ridge Winery Logo, we researched illustrations to reflect each theme or holiday. Without losing the integrity of the winery's branding, we were able to create this new "fun" line of labels. |
Metallic effects were created using masks behind the graphic elements in each tree
to create a shimmering effect that makes these labels pop of the shelf! |
Label Design by ERIN KELLY www.erinkellygraphicdesign.com
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